An ecommerce website with SEO, not after it
The store gets built with search demand shaping its categories and URLs, then the same team works on its organic visibility for the next twelve months.
Development is quoted per project. The twelve months of SEO is billed monthly, separately, so the cost of growth work is never buried inside a build price.
You can stop at twelve months. Nothing renews automatically, and everything built stays yours either way.
- PHASE 0 Research before anything is builtKeyword clusters shape categories, URLs and templates
- BUILD The store, with foundations includedCrawlable structure, structured data, tracking, speed
- M1 - M3 Measurement, then commercial pagesBaseline, indexation, categories, first content cluster
- M4 - M9 Depth and authorityMerchant Center, product pages, outreach, conversion review
- M10 - M12 Refresh, seasonality, annual reviewThen you decide whether to renew, with the full year measured
The cheapest time to fix a site is before it exists
Doing SEO after launch means changing decisions that are already live. Doing it during the build means those decisions were right the first time, and it costs nothing extra to make them so.
Build a store, launch it, wait six months for traffic that does not arrive, then hire an SEO agency who says the category structure is wrong and the URLs need changing. Now you are paying twice and risking the little traffic you have.
Categories match how people search
Your internal product naming and the words buyers actually type are rarely the same. Deciding this before the catalogue is built costs nothing. Deciding it afterwards means re-categorising every product.
URLs are set once, cheaply
Changing a URL structure on a live store needs a redirect map and carries real risk. Choosing it correctly on a store nobody has visited yet costs a conversation.
Templates get the fields they need
Category descriptions, FAQ blocks, specification tables and structured data are template work. Retrofitting them into a finished theme is always more expensive than including them.
Filters do not create thousands of junk pages
Faceted navigation decided at build time stays under control. Discovered later, it usually means an index full of near-identical URLs that took months to accumulate.
Measurement works from day one
Ecommerce events configured during the build means month one reporting shows real revenue. Added later, you have lost the baseline you needed to prove anything worked.
What is in the build, and what is in the twelve months
The distinction that causes most disappointment in this industry. An agency says SEO is included, the client hears a year of growth work, and the invoice covered a sitemap.
In the build
- Keyword research shaping categories and URLs
- Crawlable navigation, breadcrumbs and canonicals
- Editable titles, descriptions and headings
- Product and breadcrumb structured data
- Filter and faceted navigation rules
- Search Console, GA4 and ecommerce events
- Mobile speed and Core Web Vitals work
This is what every store we build gets, whether or not you take the SEO engagement. A site that cannot be crawled or measured is not finished.
In the twelve months
- Continuous keyword and competitor research
- Category and product page optimisation to scope
- Content clusters and internal linking
- Merchant Center setup and feed management
- Technical monitoring and issue resolution
- Authority development and outreach
- Monthly reporting and quarterly strategy review
Optional. You can take the build alone and add this later, though you lose the phase zero research that makes the first three months productive.
Worth taking, and worth skipping
A twelve-month commitment is not right for everyone, and pretending otherwise would waste a year of your budget.
Building a new store
The best case. Every structural decision gets made once, correctly, and month one starts with a working baseline rather than a repair job.
Replatforming anyway
If URLs are changing regardless, doing the keyword work first costs nothing extra and protects the traffic you already have.
Every sale is currently paid for
Ads work but stop the moment spend stops. Building an organic base underneath takes months, which is exactly why it needs a year rather than a quarter.
When we will say not yet
If you need revenue this quarter, or nobody can approve content within a week, or the products change constantly. Build the store, run ads, and revisit this when the business can feed it.
The engagement only works if both sides show up
None of this is onerous, but delays here move the timeline rather than compressing the work. Worth knowing before you commit rather than in month four.
Access, once
Search Console, analytics, the site and the product feed. Registered in your name with us added as users.
Approvals within a week
Content sitting unapproved for a month is a month of the engagement spent waiting. One named person who can say yes.
Product knowledge
When we write about something technical, half an hour with someone who knows the products makes the content genuinely better than a competitor's.
Accurate data
Real prices, real stock and current policies. Merchant Center in particular fails on mismatches between the feed and the website.
A heads up before changes
Tell us before you change platform, restructure the catalogue or redesign a template. Finding out from a traffic drop is the expensive way.
What you get back
A monthly report with what we did, what we found and what moved. A quarterly session to change direction if the data says so. Both written by the person doing the work.
Questions about the combined engagement
Ask anything else on WhatsApp. The SEO service page covers the monthly work in more detail.
Can we take the website without the SEO?
Yes, and plenty of clients do. Every store we build includes the technical foundations regardless. What you give up is the phase zero research, so if you add SEO a year later the first job is often restructuring things that were already live. Not fatal, just more expensive than doing it in the right order.
Why not bundle it into one price?
Because a bundled number hides which part you are actually paying for, and it makes the SEO impossible to judge or to stop. Two numbers means you can compare our build price against another developer's, compare our monthly against another agency's, and cancel one without the other. It is less convenient for us and better for you.
When does the twelve months start?
At launch, not at signing. The phase zero research happens during the build and is part of the project, so you are not paying a monthly fee while the store is still being made. Month one begins once the site is live and measurable.
What if we want to stop after six months?
The terms are in the agreement and we will not pretend leaving early is costless, because the plan is designed as a sequence. Measurement and technical work come first, then commercial pages, then content, then the compounding. Stopping at month three means paying for the setup and none of the return. That is the honest reason for twelve months, not a lock-in tactic.
Does this include Google Ads?
No. Merchant Center setup and free product listings are included because those are organic surfaces. Paid Shopping campaigns and the ad spend itself are a separate service with separate pricing. Blurring that line would make it impossible for you to judge either one.
When will we see results?
Long-tail and product queries often move within the first few months. Competitive category terms take longer, and a brand new domain longer again. We report impressions and cluster movement from month one so you can see direction before revenue arrives, and we will not attach a date to a position. Anyone who does is guessing.
Two numbers, itemised, no bundling
One for the build, one for the twelve months. Take either, both, or neither after reading them.
hello@ecommercepune.in
We will come back with questions, then two separate numbers. If we think you should build now and start SEO later, we will say that as well. If it is urgent, call or WhatsApp +91 88620 92781 .